“We have retained our customers very well,” said Park. Read More: DraftKings Bets on Instant Payments to Drive Growth of Sports Betting
Nearly one in five (19%) of American adults bet on sports in the past year. “We see many years of innovation that will drive growth in our consumer wallet share,” added Robins.įootball fans bet a record $16 billion on Super Bowl LVII, the first to be held in a state where sports gambling is legal.Ĭompany executives noted that compared to the Super Bowl, while the recent World Cup was “great,” it only represented a “low single digits percentage of revenue.” start with the customer, find the product that the customer wants and ideally construct those products in a way that benefits those customers and also creates attractive economics for the company.” “It helps with retention as it keeps getting stronger. “Customers love the parlay product,” DraftKing’s Chief Financial Officer Jason Park said on the call.
That’s according to the sports betting company’s latest earnings call, where DraftKings’ Chief Executive Officer and Co-founder Jason Robins told investors that his gambling platform continues to find “big wins” on the product front. 1 most downloaded sportsbook during Super Bowl LVII.
